John graduated in Rural Estate Management at the Royal Agricultural College, Cirencester in 1993 and took the reins of the family business in the following year. John is ‘hands on’, overseeing all the daily and strategic operations within the arable business, undertaking the tractor driving, spraying, combining, marketing and sales. Highfield farm is a Natural England Higher Level Environmental Scheme farm.
John founded J Savory Eggs in 1998 and quickly became one of the largest Soil Association certified organic egg producers for Waitrose. He oversees, manages and plans all the poultry on the farm between Norfolk Quail Ltd and J Savory Eggs, maintaining high standards of animal welfare throughout the breeding, rearing and end stage processes.
Ellie, a farmer’s daughter and also wife to John, qualified in Project Management in 2004, whilst working as a Project Manager for Construction Skills. Following the birth of their son Guy, Ellie joined the farm businesses in 2007 and with John helped to set up and establish Norfolk Quail in 2011. Borne out of a love of food, Norfolk Quail was established to provide an English alternative to intensively farmed and imported French quail meat. Ellie and John work together for the strategic development of the business and Ellie’s role focuses on finance, marketing, customer service and audit controls.